Managing Partner Magazine presents:
REVENUE-FOCUSED LEADERSHIP
An interactive workshop/master class that shows law firm leaders how to accelerate and improve
business development activity within their groups

December 4th, 2008
University of Chicago Gleacher Center
Chicago, IL

One of the most important roles of a leader is to focus lawyers on achieving the ultimate prize: attracting and retaining high quality clients. Few leaders, however, receive adequate training to effectively carry out this responsibility. Firms that recognize and address this "leadership gap" will clearly enjoy significant
competitive advantages.

This Revenue-Focused Leadership master class will help leaders focus their
teams on finding and keeping profitable clients. The process, designed and
delivered by renowned law firm consultant David H. Freeman, J.D., was
developed after working with thousands of law firm leaders, partners, and
associates for over fourteen years at over one hundred law firms across North America.

Participants will learn best practices, share their successful techniques with each other, and engage in practical brainstorming and problem-solving exercises.

Attendees will learn how to:

-Identify and address common obstacles facing law firm leaders (e.g. the priority of the billable hour, low motivation, resistance to change, cynicism and lack of trust, weak implementation, poor internal communication, lack of individual alignment to group and firm-wide goals, undefined roles and responsibilities, lack of tangible and  measurable results)
-Develop a culture of sustainable business development in your group
-Understand and utilize leadership styles to support your group’s goals
-Implement techniques for accelerating cross-selling
-Conduct more effective, action-oriented group meetings
-Instill accountability and inspire others to act on group and individual plans

WHO WILL ATTEND THIS MASTER CLASS
This highly interactive next-generation forum was researched with and developed exclusively for
attorneys who are practice group leaders, marketing partners, department heads, firm managing partners, office managing partners and heads of business development and marketing.

About Your Master Class Leader

David H. Freeman, J.D., is a former
lawyer from New York and founder/CEO of the David Freeman Consulting Group — a  veteran team of business development
experts dedicated to increasing revenue in firms through accelerated cross-selling,
client service training, leadership training and coaching, business development
training and coaching (for partners and associates) and
retreat design, facilitation, and speaking.

With twenty-five years of experience David has worked with
thousands of lawyers as a coach, consultant, trainer, retreat
designer and certified facilitator in over one hundred law firms across North America (with nearly half of those in the AmLaw 200).  Specific examples of his work include:

Action-Oriented Leadership – David helps leaders become more effective in achieving the firm’s most important
strategic goals, such as generating more business, raising the bar on providing superior client service or addressing critical internal management issues. David has custom-designed, revenue-focused training and coaching programs for several large and mid-sized law firms that focused on helping group leaders develop and get buy-in to group plans, accelerate cross-selling, and stimulate implementation.

Goal-Focused Retreats – David designs, facilitates and speaks at high-impact retreats that focus firms, groups and individual lawyers on achieving important organizational goals. Some examples of this work include—

A partners retreat for an AmLaw 200 firm that    identified over $60 million in new business
A program for an AmLaw 40 firm focused on     techniques for delivering superior client service
A one-year implementation planning session for the tax group of an AmLaw 20 firm
Business development training (full firm and        associates-only) with follow-up coaching
Long-range strategic planning for a large Southeast firm
Strategic marketing and planning for the litigation group in a regional office of an AmLaw 200 firm
Three-year strategic planning session for the Florida Bar Appellate Practice Section

Business Development Training, Planning and Coaching David helps individual lawyers develop and implement short and long-term strategies for building their practices.
Some examples of this work include:

Customized business development training, coaching and planning programs delivered across practice groups for partners, counsel and associates in dozens of AmLaw 200 and mid-sized firms
Custom-designed marketing and cross-selling       programs for lateral hires in an AmLaw 200 firm

David has also worked as a change management and
strategic planning consultant for law firms and corporations like Sun Microsystems, Zurich Financial Services, Agilent Technologies, and Olin Corporation. These experiences have provided valuable insights into the “human factors” that drive successful implementation.

David has also written a book called “Weekly Reminders for
Revenue-Focused Leaders,” — he is on the Board of Editors and writes a leadership column for American Lawyer
Media's newsletter, Marketing the Law Firm, and he
produces a practical “Tips of the Month” email that is
focused on leadership and business development issues. He was a member of the Education Committee of the Legal Marketing Association and has written numerous articles on legal management, leadership, strategy, and business
development.

David is an internationally recognized speaker who has
appeared at law firm retreats, national and regional legal industry conferences, bar associations, and international law firm network conferences.